How do you wear your music?

A gift that rocks.
I came across the above headline recently while reading one of my favourite magazines.
Wondering what it is?
Here is a little taste:
Bracelets handcrafted from guitar strings donated by acclaimed musicians, including Eric Clapton, Keith Richards, Carlos Santana and many more.
Intrigued? Visit for more info.

Parting suggestion #1: is an example of an easy to understand, niche, and talkable business. At its core, it seems, is an authentic story told well & focused on differentiation. This is why it probably intrigues you across many dimensions.

Parting suggestion #2: Effective word of mouth marketing generally stems from something authentic.