During the opening ceremonies of the London 2012 Summer Olympic Games, some countries looked super-slick in their ceremonial outfits (e.g. Italy),
How to sell sales
Shortly after I published the post titled Deconstructing Cash Flow, I received an email from a reader in
Deconstructing Cash Flow
Cash flow is more important than profit.
That’s not me talking. That’s Peter Drucker talking.
What kind of marketing is the most effective?
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.