Why IKEA’s Australian Recruitment Campaign is Brilliant

Image via http://bit.ly/vHiEo7
What’s the secret behind IKEA’s business success?
In a word: simplicity. Case in point:
The Journey of Story
A good story can lead us to answer our own questions and reach into the realm of our own most intimate thoughts, to places endeared, guarded or forgotten. —Lon Parker
It’s easy to forget that…
In the 21st century, seniority doesn’t trump performance.
Case in point: The Khan Academy, a small team of non-traditional educators doing something big.
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out. 

