Why IKEA’s Australian Recruitment Campaign is Brilliant

Image via http://bit.ly/vHiEo7
What’s the secret behind IKEA’s business success?
In a word: simplicity. Case in point:
Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

Image via http://bit.ly/vHiEo7
What’s the secret behind IKEA’s business success?
In a word: simplicity. Case in point:
A good story can lead us to answer our own questions and reach into the realm of our own most intimate thoughts, to places endeared, guarded or forgotten. —Lon Parker
In the 21st century, seniority doesn’t trump performance.
Case in point: The Khan Academy, a small team of non-traditional educators doing something big.