Archive | Stories about life & business

Ever heard of “book trailers”?

Are you looking for an interesting way to tempt people into the pages of your book?
Have you considered using the same vehicle that draws them into the theaters, a trailer?

 

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How to get people to notice you

Almost everything is interesting.
You just need to present it properly.
Because it often takes an outsider to see what’s beautiful continue reading

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Can you call it a business if it isn’t making sales?

I am pleased to announce that my new ebook titled Are You a Sales Phobic? will debut at the upcoming Women Entrepreneurs of Saskatchewan continue reading

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How to move people off the status quo

1. Put your target audience first.
2. Simplify and highlight what really matters.
3. Tell a story.

To illustrate this process, let me tell you a short continue reading

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How to get people to notice your product or service

Before I go on, let me point out a couple assumptions I am making here:
a. You know EXACTLY who your target audience is.
b. You are good at what you do.

No continue reading

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The world is waiting on you

I am often surprised to find how many people think that word of mouth marketing is a lot like the weather: important but outside of their control. Nothing continue reading

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How much does writing matter in the digital age?

The dominant activity in today’s digitally powered world is reading.
Offline, online—what line?
People are often surprised to hear continue reading

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Runs on a nickel

What was the first thing that crossed your mind as you finished reading the above headline?
Runs on a nickel is the headline for continue reading

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You are not alone

Steve Martin is a celebrated writer, actor, and performer (at the height of his career as a continue reading

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Are you experiencing a marketing jet lag?

Jet lag is a feeling of tiredness and being out of place that’s said to arise when our body falls out of sync with the demands of our environment. continue reading

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