Can you call it a business if it isn’t making sales?

I am pleased to announce that my new ebook titled Are You a Sales Phobic? will debut at the upcoming Women Entrepreneurs of Saskatchewan Business Conference on May 13 2011 in Saskatoon. Each attendee will receive a special package with instructions as to how to download a copy of my new ebook right here on sneezr.ca on May 13 2011. The ebook will go on sale to the general public after May 15 2011.

Here’s a quick excerpt:

“I’ve started a couple of businesses in the last 10 years. This is why I know that there’s a lot involved with starting and running a business. If there’s one thing that stands out the most from my experience as a business owner, it’s this: Sales make it possible for a business to exist. Why overlook this simple truth?
Consider Google: AdWords is still Google’s flagship product.
Why? Because it’s still Google’s main source of revenue (read sales).
Without Google AdWords, would  Gmail, Google Voice, or Google Chrome have happened?

Sales ARE the backbone of every business’ success. (Can you think of a single exception to this rule?) If most business owners appreciate the fact that sales ARE the backbone of every business’ success, why is it that so many find selling difficult? Is there a way out of this challenge? I believe so, and I…”
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Cheers,
Jenan
April 27, 2011

P.S. The story behind my new ebook: This ebook is a byproduct of the presentation an acquaintance of mine asked me to deliver back in 2008 to a group of students at the Edwards School of Business in Saskatoon. Why was I asked to deliver this presentation? Fair question. The answer is simple: Because of the knowledge and experience I gained while working for BMW—one the most successful sales organizations in the world.

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