Why storytelling is like barefoot walking
Can storytelling be the ultimate tool to get the meeting, engage the audience, and/or close the deal? Yes, says former chairman of Sony Pictures and
Archive | Stories about life & business
Are you marketing a camel?
(This is a long post, so please feel free to skip it.)
“More details please…,” was one of the comments I received about my post
The one thing you absolutely cannot do without….
What is the core imperative of business?
It’s quite simple, really. Just think about it.
In order to do business in this world, what is one thing you need?
According to How to live your life to the fullest by the 1 minute fly
If you are frustrated and thinking you “don’t have time,” let this fly show you what’s possible.
Once upon a time…
Sometimes a remarkable product/service arrives with no story. But for the most part in life, all great things start with a story. Consider the
iPad 2: You’ll Buy It No Matter What We Say
With every new Apple product launch, there’s now an expectation that we’re going to get a video made by Apple to help explain/highlight the product/service.
Why does every Porsche look like a Porsche?
Here’s a little taste of what chief designer Michael Mauer, head of Style Porsche, said on the subject in the issue number 347 (Dec 2010/Jan 2011)