Website for sale…barely used.
Low hits…some pictures…links.
Make offer.
The above is the working title and a short description of my new ebook—stay tuned…
Archive | Stories about life & business
Should he be allowed to touch the art at museums?
Great copywriters are great storytellers.
But don’t take my word for it, just listen to this:
His words carry weight that would break a less interesting man’s jaw.
At museums, he’s allowed to touch the art.
The New Beautiful
An inspiring book. That’s what I first thought when I finished reading Unthinking (I highly recommend it), by Harry Beckwith, as he is a master storyteller with a gift for discussing marketing matters in marvellously authentic & amusing ways. Here’s just one of the gems I found in Unthinking:
“In 2008, Philips Electronics conducted a study intended to measure the cost to American businesses of returned products. Their conclusion startled many people: The cost was $100 billion a year.
In years past, this news would have clearly signaled that America’s quality movement had miles to go, that for all the talk about quality circles and Six Sigma, American business was still failing.
But in 2008,
Would you recommend us to a friend?
The best promoter of your business is your customer.
Are you giving people something to talk about?
Why is this important?
Because
Why is “It mows. You don’t.” a brilliant headline?
Following my last post Do you employ a robot at home? I got an interesting question from a reader:
Why do I think that
Do you employ a robot at home?
“I really can’t express how much I love this thing.”
That’s what a friend of mine told me a couple of years ago about one
Unless it moves the human heart part II
“Reason and emotion are not separate and opposed.
Reason is nestled upon emotion and dependant on it.
Emotion assigns value to things, and reason can only make