Archive | Stories about life & business
Why is “It mows. You don’t.” a brilliant headline?
Following my last post Do you employ a robot at home? I got an interesting question from a reader:
Why do I think that
Do you employ a robot at home?
“I really can’t express how much I love this thing.”
That’s what a friend of mine told me a couple of years ago about one
Unless it moves the human heart part II
“Reason and emotion are not separate and opposed.
Reason is nestled upon emotion and dependant on it.
Emotion assigns value to things, and reason can only make
Unless it moves the human heart
Yesterday I came across an interesting full-page colour ad in a prominent newspaper. It featured a headshot photo of a person, and it’s headline
Why Permission Marketing doesn’t work
The concept of “Permission Marketing” is not new—it simply means to communicate with your target audience (mostly via email) after gaining permission
What’s the fastest-growing company EVER?
Simple is smart. Simple is big. Just ask Blendtec.
Yesterday I received a message from a reader asking me to provide an example of how word of mouth marketing can be cultivated. I was thinking about which