The only creatures on the planet
Running out of firewood for your creative fireplace?
This book by Earl Nightingale* makes for an excellent fire starter. Here’s a little taste:
We
Archive | Stories about life & business
What can a popular TV show teach us about business
One of my favourite TV shows is Men of a Certain Age. The show is about three male friends
Thank you, hard taco shells
“Thank you, hard taco shells, for surviving the long journey from the factory to the supermarket to my plate and then breaking the moment I put
Website for sale…barely used.
Low hits…some pictures…links.
Make offer.
The above is the working title and a short description of my new ebook—stay tuned…
Should he be allowed to touch the art at museums?
Great copywriters are great storytellers.
But don’t take my word for it, just listen to this:
His words carry weight that would break a less interesting man’s jaw.
At museums, he’s allowed to touch the art.
The New Beautiful
An inspiring book. That’s what I first thought when I finished reading Unthinking (I highly recommend it), by Harry Beckwith, as he is a master storyteller with a gift for discussing marketing matters in marvellously authentic & amusing ways. Here’s just one of the gems I found in Unthinking:
“In 2008, Philips Electronics conducted a study intended to measure the cost to American businesses of returned products. Their conclusion startled many people: The cost was $100 billion a year.
In years past, this news would have clearly signaled that America’s quality movement had miles to go, that for all the talk about quality circles and Six Sigma, American business was still failing.
But in 2008,
Would you recommend us to a friend?
The best promoter of your business is your customer.
Are you giving people something to talk about?
Why is this important?
Because