A shortcut to remembering
In marketing, improving people’s ability to remember and recall information is one of our goals.
People’s ability to remember and recall information soars when
Archive | Stories about life & business
This just in: the whole pie is bigger than you think.
You’re familiar, I’m sure, with pie charts—those handy graphics representing 100 percent of a particular market and all the various segments
Meet Harry Beckwith: the Master of Simplicity
I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others.
How to get people to notice your work
Taste Youniqe.
Almost everything is interesting.
You just need to present it properly.
Because it often takes an outsider to see what’s beautiful
How to be creative
Ask: What would people love?
The above question is just one of many stimulating ideas I found in Harry Beckwith’s book What clients love.
One good lead on finding the right words
Unique. Hilarious. Touching.
That’s what I think about the movie The Trip. I enjoyed watching it. A lot.
In it,
You.
There’s something very pleasing about small things.
Consider this nugget of advice from Dick Cavett’s book Talk Show:
The most magical word
What can Victoria Beckham teach us about business
“I want to be as famous as Persil Automatic.”
– Victoria Beckham
As a teenager, Victoria Beckham’s ambition was not just
What can Matt Drudge teach us about content marketing
As of this writing (July 14 2011), on any given day, Matt’s 14-year-old, one-page, static html website The
Looking for business building ideas that last?
“The principal underlying all memory techniques,” notes Joshua Foer in his book Moonwalking with Einstein: The Art and Science of Remembering