Looking for business building ideas that last?
“The principal underlying all memory techniques,” notes Joshua Foer in his book Moonwalking with Einstein: The Art and Science of Remembering
Archive | Stories about life & business
A steady stream of ideas—how do you get yours?
Think about that for a minute—don’t we all need a steady stream of ideas?
Whether the goal is to promote a business, or find a gift for someone, we all need a steady
What can a good question do for your business?
Case in point: Could we become No. 1 in South Korea without increasing the number of stores? (By Tesco.)
What can a good question do for you?
I received an interesting question from a reader soon after my article about the book Moonwalking with Einstein: The Art and Science of Remembering
A quick test: How strong is your working memory?
When a new thought or perception enters our head, it doesn’t immediately get stashed away in long-term memory. Rather it exists in a temporary
What can Oscar Wilde teach us about advertising
Only an auctioneer can be enthusiastic about all forms of art.
— Oscar Wilde
Does your advertising copy sound too excited?
Said differently, are you “sprinkling”
Meet the world’s greatest chair: the Thonet No. 14
“It consists of six pieces of wood – two circles, two sticks and a couple of arches – held together by 10 screws and two nuts.
How to be creative
Ask: What would people love?
The above question is just one of many stimulating ideas I found in Harry Beckwith’s book What clients love.
Case in point: USB wall socket.