How to get people to notice your business
Did you notice how much attention Hyundai received this past spring when they announced that their all-new luxury sedan called Equus would come with
Archive | Stories about life & business
How to Improve Sales in a Business
My 2¢: Think of marketing as a cake. Sales are only one ingredient in the marketing cake.
How to make a movie by turning everything down a notch
Steve Pond recently wrote an interesting article about the movie “For lovers only.” Here’s a little taste:
“For Lovers
How to give people something to talk about
Here’s a simple suggestion: Spice-up your stationery with Map Envelope.
It’s so simple and free:
Just select your location in Google Maps and print-out of
A shortcut to remembering
In marketing, improving people’s ability to remember and recall information is one of our goals.
People’s ability to remember and recall information soars when
This just in: the whole pie is bigger than you think.
You’re familiar, I’m sure, with pie charts—those handy graphics representing 100 percent of a particular market and all the various segments
Meet Harry Beckwith: the Master of Simplicity
I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others.
How to get people to notice your work
Taste Youniqe.
Almost everything is interesting.
You just need to present it properly.
Because it often takes an outsider to see what’s beautiful
How to be creative
Ask: What would people love?
The above question is just one of many stimulating ideas I found in Harry Beckwith’s book What clients love.