What can Mickey Drexler teach us about business

In his recent interview with the Globe’s Report on Business Magazine, J.Crew CEO Mickey Drexler  pointed out several remarkable things that I will remember for years to come. Here’s a little taste: Mickey said that his mission is to simplify the act of dressing.

Image via ROB

My 2¢:
Many businesses fail to identify their super task. (This obviously is not the case with Mickey Drexler. )
How can you identify your super task?
Keep it simple—ask yourself:
a. Who is our customer?
b. What does the customer really value?

Don’t forget: simplicity is not about less effort. Simplicity is all about the right effort.