Are Nike shoes really the best running shoes?
People from the old style of business thinking would probably ask that question.
While there’s no doubt that Nike shoes are competitive, what most people really
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Why is it important to deliver unexpected but relevant?
Why should you show your target audience that your fishing line is super strong in a novel way?
Because word of mouth is generated by surprise and delight.
Why even famous companies fizzle out
Image via Lukreszja
As the image above suggests, since Facebook is so “addictive”—how can anyone resist it?
I
How to spot a good product idea
My 2¢:
Usually, it either plays to your memory or plays to your hope.
Case in point: The Personal Library Kit by KNOCK KNOCK.
How do the best brands sell?
Through innovation and marketing.
A quick reminder: Peter Drucker gave birth to an incredibly empowering
How long can you go without taking a breath?
The breath really is the chief sustainer of life itself.
Breathing is the flywheel, i.e. it provide continuous momentum to our biological mechanism.
First, try to calm your mind.
What can jogging teach us about marketing
Creating the atmosphere of acceptance for your ideas is akin to jogging:
The main goal is to slowly but intentionally maintain and increase your general well-being.
Where the Money Is Not
80 percent of advertising fails before pen is put to paper because it’s not based on a powerful idea.
—Martin Puris, founder of the agency Ammirati & Puris