We are what we imagine ourselves to be
Artwork: Rachel Perry Welty, Lost in My Life (price tags), 2009, pigment print
Archive | Stories about life & business
What can Sting teach us about marketing
Sting is an English singer-songwriter.
Prior to starting his solo career, he was the principal songwriter, lead singer and bassist of The Police.
I enjoyed Sting’s music
You the Maasai warrior?
Kenya’s Maasai tribe has become an icon of a people whose traditions, beliefs and routines have changed little since the dawn of our history.
Why copywriting matters
One of my passions is copywriting. (Offline, online… what line?)
Why is copywriting one of the most essential ingredients of any marketing project?
Because
Keep it simple but make us believe it
There’s something very pleasing about simple things.
Case in point: Toast Bird Feeder by Wudewerx.
My 2¢: Simplicity is not about less effort. Simplicity is all
How ideas contaminate material things
A reader from New Zealand contacted me today to ask if I’d be willing to share a quick story from Ernest Dichter’s
What can Dr. Brendan teach us about business
It’s true, sometimes, people simply won’t budge.
Even if what you’re offering is substantially better than the competition.
For
What can BIC teach us about marketing
Image from the BIC’s new “A lotta you in every stroke” campaign
How do you encourage kids to use a pen nowadays?
By appealing to their emotions.
What can rational irrationality teach us about marketing
Many people still buy merchandise on the basis of its weight. Have you ever observed a man select a lighter, a mechanical tool, a shaver or similar
Are Nike shoes really the best running shoes?
People from the old style of business thinking would probably ask that question.
While there’s no doubt that Nike shoes are competitive, what most people really