sneezr.ca

Image via http://bit.ly/vHiEo7

What’s the secret behind IKEA’s business success?
In a word: simplicity. Case in point: IKEA’s not-so-distant recruitment campaign in Australia. The essence of the IKEA brand was summarized into a single image by Canary Pete, a Belgian cartoonist living in Antwerp.

My 2¢:
You can’t spark word of mouth marketing without giving people reasons to talk about you.
Short on reasons? Make us laugh—laughter has an enormous power to spark word of mouth marketing.

Watch the above video to see how young inventor Richard Turere invented “lion lights,” a simple and elegant way to protect his family’s cattle from lion attacks.

My 2¢: The world needs more simple solutions to overlooked problems that actually need to be solved and delivered as informally as possible. Please remember: simplicity is not about less effort. Simplicity is all about the right effort.

Mar 30, 2013

A good story can lead us to answer our own questions and reach into the realm of our own most intimate thoughts, to places endeared, guarded or forgotten. —Lon Parker

How often do people come to you for advice or suggestions?
a. always
b. frequently
c. occasionally
d. seldom
e. never
If a., b., or c., could you turn your tips into products?

Drawing by Demetri Martin from This Is a Book

Mar 25, 2013

UNI QLO offers the product we can’t stop buying. And what’s that product? It’s a good experience.
How do they do it? The long and short of it is, by micromanaging every detail of their business.

My 2¢: Wanna give more joy to your audience/customers? “Of course, but how?” Some claim that there are many paths to that summit. Don’t believe them. The path is much, much simpler. Practical, too. Ask yourself: What’s the fundamental building block of a good experience? Do you see it yet? A good experience is made from simple building blocks called good moments. Giving more joy to your audience/customers = giving them a good customer experience = creating good moments across all customer touch points.

Most people, deep, deep down, long for one thing and one thing only: To stop time. And only during good moments people feel like they’re succeeding at doing it. It’s true, a good moment feels like a ride onboard a lifeboat to eternity.