What kind of marketing is the most effective?

sneezr.ca Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.

Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.

How Pleasure Works

Stories about life & business

Did the title of this post intrigue you? I deiced to use it for this quick post for two reasons:

1. To share with you my take on How Pleasure Works continue reading

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Please find attached…

Stories about life & business

Would you enter someone else’s space and open with “please find attached”? This is just one of the many simple but thought-provoking continue reading

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What can Simon Sinek teach us about marketing

Stories about life & business

Why are some people and organizations more innovative, more influential, and more profitable than others? These are some of the core ideas Simon Sinek continue reading

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What can Porsche teach us about marketing

Stories about life & business


“Why do you need huge gestures when the signs are clear?“

The above is just one of the many headlines by whose simplicity and eloquence I was taken back while browsing a product brochure about the new Porsche continue reading

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What can the P’9522 teach us about creativity

Stories about life & business

WIRED described it with one word: Gorgeous.
The object in question continue reading

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What can TomTom teach us about marketing

Stories about life & business

TomTom is one of the world’s leading providers of location and navigation solutions. continue reading

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What can 10 socks teach us about business

Stories about life & business

What an interesting story!
That’s what I first thought when I came across 10socks.com. continue reading

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How to make an entire career of wearing a nametag

Stories about life & business

What a remarkable story!
That’s what I first thought when I came across hellomynameisscott.com. continue reading

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What can Rolling Stones teach us about life

Stories about life & business

Our story begins on a clear, cold morning at approximately 10:40 AM on August 21, 2010. I was reading some articles continue reading

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What can a clean windshield teach us about life

Stories about life & business

I travel a fair bit for both work and pleasure. (My guess is that you do, too.)
My family and I just came back from an almost week long visit to continue reading

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