Why design matters
You don’t have to be in the market to notice a Porsche.
Good design creates visibility.
Good design effortlessly concentrates your attention and engages your emotions.
Why does every Porsche look like a Porsche?
Here’s a little taste of what chief designer Michael Mauer, head of Style Porsche, said on the subject in the issue number 347 (Dec 2010/Jan 2011)
What can Porsche teach us about marketing
“Why do you need huge gestures when the signs are clear?“
The above is just one of the many headlines by whose simplicity and eloquence I was taken back while browsing a product brochure about the new Porsche