Do you have a word bank?

A word bank? What’s that?
In short, it’s a collection of suitable words most successful organizations use to make a deeper, more intentional* approach to spotlighting the remarkable & noteworthy in their products or services.

Would you like to see an example of an organization that likely has a word bank? You may be thinking right now, “Here comes Apple again.”

Nice try, but there is actually a ton of smaller organizations out there which are very intentional about successfully managing their word bank. For example, see the website for Broad Stripe Butchers – click here or on the image on the right.

Parting suggestion: You can start making deposits into your word bank anytime. Even right now.


in·ten·tion·al (n-tnsh-nl)
1. Done deliberately; intended.

(Image source