$100K of free branding advice in just three words?

“There is a moment during every branding presentation I give when I offer something enormously valuable–for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words…”

That is not me talking.
That is Ken Carbone—the Co-Founder and Chief Creative Director of the Carbone Smolan Agency talking. Intrigued?
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