Have you ever asked yourself that question? I did. In fact, many years ago I spent countless hours trying to figure it out.
The answer turned out to be quite simple: word of mouth marketing. Or as I call it: the art of cultivating recommendations.
Surprised? Probably not. With recommendations, there is no sales pressure and no credibility issues. When your friends, family members or trusted co-workers recommend something or someone to you, they are genuinely trying to help you. That means a lot, which is why you usually remember it for a long time. But here is the catch: recommendations must be earned. How do you do that? Where do you start? How do you give people a reason to talk about your products/services? How do you nudge your story into every day conversations? I launched sneezr.ca to help you answer those questions.
Dirk Nowitzki is an awesome contributor. He’s been showing up on time and turning in world-class, quality work for years now. (See p.s. for a more detailed bio.)
After I finished reading Invisible Influence:
Image via http://bit.ly/293C9Mh
You know that when scissors meet paper, paper loses. But do you know what happens when facts meet a story?
More often
