What can Lamborghini’s new SUV teach us about business

Lamborghini practically stole the show at this year’s Auto China motorshow in Beijing with its new SUV called Urus. Not sure about your part of the world, but In Canada and the US we’re overrun by four wheel drive vehicles. Most of these vehicles are supposedly designed to travel off the road. What do you think, why do people buy them? Do most people actually leave the road?

My 2¢: Emotion is the mother of action.
In life and in business, rationality alone will not save you.
Human beings tend to move when their emotions are moved. It’s easy to forget that.