Is your website like an open Swiss Army knife?

“Google has the functionality of a really complicated Swiss Army Knife, but the home page is our way of approaching it closed. It’s simple, it’s elegant, you can slip it in your pocket, but it’s got the great doodad when you need it. All of our competitors are like a Swiss Army knife open—and that can be intimidating and occasionally harmful.” —Marissa Mayer (when she was at Google)

My 2¢:
Google didn’t invent search engine technology; it simplified the search experience.
95% of all websites are poorly designed and poorly written. In a word: Complicated.
Please don’t add to the pile.

Mar 11, 2013

P.S. Remember, Simplicity is not about less effort. Simplicity is all about the right effort.