Archive | Stories about life & business

“Take the story of…”

The word ‘story’ alone is a magnet.
It’s 2015, but the technology of the soul has not changed much, no? :)

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Super sad true biz story :(

call

Have you ever witnessed this scene: a new business opens in your city. You maybe notice it as you drive by because a small banner says “Open.” continue reading

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Just a quick reminder…

In business, one of the best ways to start a relationship with someone is to sell them something.

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A book stipend

book

Have you ever considered giving everyone on your team a monthly stipend (say $20) for Amazon to purchase books for self-development? Here are the continue reading

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Just a quick reminder…

There’s nothing virtual about an email.
Read that again. Put that on a sticky note. Post it someplace visible — near your desk or on your refrigerator.

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May I propose a simple exercise?

Close your eyes for a few moments and consider what’s involved in caring for something you love. A lot. For example, think about what’s involved continue reading

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Who never gives up?

How do you think about the causes of the setbacks, both small and not-so-small, that happen to you?

In his book Learned continue reading

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How do Google ads & Facebook Ads compare?

face

My 2¢:
Google ads are better for immediate sales events.
Facebook ads are better for brand awareness and lead generation.

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Are you trying to boil the ocean?

It’s often those who narrow their focus right off the bat – way more than an average person would want to — that end up being the brands that people continue reading

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What is the foundation of great customer service via email?

The answer to the above question is one word: attention.

Feb 20, 2015

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Dear fellow lover of progress …

Why do some brands persevere while others don’t? Consider the recent example of Blockbuster. It held a good position in its industry continue reading

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Save time, nudge with rhyme.

Thinking is hard work. Our brains don’t like to work hard, so things that are easier to process are preferred. What’s this got to continue reading

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The Apple of Your I.

First, you convinced your friends to try a Mac. Then, you convinced them to get an iPhone. Then, if you’re a really good friend, you convinced continue reading

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Stop storytelling like it’s 1999.

Will people engage with your product/service in 2015 if they aren’t excited by it visually? If you had to use a version of Google that looked like this today, would you?

gg

Jan continue reading

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