Bad marketing is always a people problem.
No matter how it looks at first, bad marketing is always a people problem.
And that problem can sink a business, because marketing is the brain of a business.
Your product/service is the heart of your business. But the heart alone cannot keep a business alive. Marketing is the brain of a business: if the brain fails, the heart will soon fail, too.
Over to you: Are you happy with your marketing? If not, who’s in charge of it? Is it maybe your office manager? Is marketing what your office manager does best? If yes, she/he is in the wrong business.
Mar 23, 2016