Archive | Stories about life & business

You know that your company could miss the future, right?

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“I looked at lots of companies and why I thought they don’t succeed over time… And I said, what did they fundamentally do wrong? continue reading

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Trend report 2016.

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To know… scratch that. To even get a glimpse at the mass mind is no simple matter. To continue reading

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Your children might never buy a traditional newspaper.

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“What do I care? I’m not in the newspaper business.” Is that what you’re thinking right now? If yes, fair enough. So, your continue reading

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Why does it end?

If customer experience is the new marketing, why does experience end in so many companies once someone becomes a customer?

In theory, ‘Relationship Marketing’ is the continue reading

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You have magic in your fingers.

Don’t believe me? :) Here’s one example: you can make a paper plane, no? If yes, isn’t there something magical about the experience continue reading

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What can our grandmas teach you about business

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The best products, services, websites, you-name-it create little or no friction for their end users. Twitter is not one of those products/services/websites. Facebook is.

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How to make a $900,000 shot

If you don’t have time to watch the video that explains how one photo has, to-date, earned its makers $900,000, here’s the whole story in continue reading

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The most important job of an advertisement.

I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others. Case in point:

“The continue reading

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Do your ads look like park benches?

Why are park benches usually painted green? Because the colour (green) blends in with surroundings.
Do you want your ads to blend in with their surroundings?

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The real Apple Store.

My 2¢: Almost everything can be made interesting. You just need to present it properly.

In my experience, one of the biggest challenges entrepreneurs continue reading

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Ads that change lives

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To reduce cigarette-butt litter on the streets of London, one charity hired an ad agency to help them put a dent in the problem. The solution: motivate continue reading

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When was the last time you focused on improving your email skills?

Your email inbox, virtually all of your new business opportunities are born and live there, no? Whether it’s a new client, referral work, or past clients, most of them will approach continue reading

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Is marketing what your office manager does best?

There was an interesting story in the Globe and Mail’s business section three weeks ago (or so) about a failed, golf course-themed, real estate community continue reading

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Keep going.

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Seth Godin knows something about success. Among other things, he’s produced some good books. He’s also produced the above, but you continue reading

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