You know that your company could miss the future, right?
“I looked at lots of companies and why I thought they don’t succeed over time… And I said, what did they fundamentally do wrong?
Archive | Stories about life & business
Trend report 2016.
To know… scratch that. To even get a glimpse at the mass mind is no simple matter. To
Your children might never buy a traditional newspaper.
“What do I care? I’m not in the newspaper business.” Is that what you’re thinking right now? If yes, fair enough. So, your
Why does it end?
If customer experience is the new marketing, why does experience end in so many companies once someone becomes a customer?
In theory, ‘Relationship Marketing’ is the
You have magic in your fingers.
Don’t believe me? :) Here’s one example: you can make a paper plane, no? If yes, isn’t there something magical about the experience
What can our grandmas teach you about business
The best products, services, websites, you-name-it create little or no friction for their end users. Twitter is not one of those products/services/websites. Facebook is.
How to make a $900,000 shot
If you don’t have time to watch the video that explains how one photo has, to-date, earned its makers $900,000, here’s the whole story in
The most important job of an advertisement.
I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others. Case in point:
“The
Do your ads look like park benches?
Why are park benches usually painted green? Because the colour (green) blends in with surroundings.
Do you want your ads to blend in with their surroundings?
The real Apple Store.
My 2¢: Almost everything can be made interesting. You just need to present it properly.
In my experience, one of the biggest challenges entrepreneurs