The world is waiting on you
I am often surprised to find how many people think that word of mouth marketing is a lot like the weather: important but outside of their control. Nothing
Archive | Stories about life & business
How much does writing matter in the digital age?
The dominant activity in today’s digitally powered world is reading.
Offline, online—what line?
People are often surprised to hear
Runs on a nickel
What was the first thing that crossed your mind as you finished reading the above headline?
Runs on a nickel is the headline for
You are not alone
Steve Martin is a celebrated writer, actor, and performer (at the height of his career as a
Are you experiencing a marketing jet lag?
Jet lag is a feeling of tiredness and being out of place that’s said to arise when our body falls out of sync with the demands of our environment.
What’s your other job?
Marketing is every bit of contact your company has with anyone in the outside world.
Every bit of contact.
That’s not me talking.
That’s Jay Conrad Levinson
How can you start doing something remarkable?
My short answer: stop doing something conventional.
Case in point: drybar.
“Our philosophy
What is your business?
“We don’t see the stars in motion, though they move at speeds of more than a million miles per day. We do not see the trees grow or notice
Why good ideas have lonely childhoods
Pain is a feeling triggered in the nervous system. You may feel pain in one area of your body, such as your leg. Or, you may feel pain all over, such
Why storytelling is like barefoot walking
Can storytelling be the ultimate tool to get the meeting, engage the audience, and/or close the deal? Yes, says former chairman of Sony Pictures and