What’s your other job?

Marketing is every bit of contact your company has with anyone in the outside world.
Every bit of contact.

That’s not me talking.
That’s Jay Conrad Levinson talking in his remarkable book titled Guerrilla Marketing.
His advice is simple, timeless and priceless.

Now, let me try to suggest something along the same lines:
Regardless of what your business is about, self promotion is your other job.
Big businesses such as Disney and Apple take such things seriously—can you afford not to?