Unless it moves the human heart
Yesterday I came across an interesting full-page colour ad in a prominent newspaper. It featured a headshot photo of a person, and it’s headline was basically the name of this person. Below the person’s name was a short blurb saying that she is an [the name of her profession], and that she is professionally associated with [the name of the organization]. I was thinking—seriously, that’s it?
My 2¢: Unless your message moves the human heart, it likely won’t do you much good.