Meet Manoj Bhargava: The person who defeated Red Bull
Imagine if you had told your family and friends: “I’m going to put together this 2 oz. (approx. 57 mil) drink, and I’m going to
Archive | Stories about life & business
People step into the stories you create for them
Effective brand management is the management of differences.
Case in point:
Superdrug’s
How can you set in motion a masterpiece?
Think small for big results.
Case in point: the Starbucks coffee cup.
What can Leonard Cohen teach us about life
How much time do I have? Not much? Ok.
Old Ideas is a clever title for Leonard’s new album. (Ten new songs that mine the heart.)
I could go on and on about the Leonard’s
What can the Amish barn-raising teach us about big ideas
Teamwork might work in building an Amish barn, but it can’t create a Big Idea.
The accepted system for the creation
One good lead on great ideas
The greatest ideas are the simplest.
— William Golding, Lord of the Flies
Case in point: The latest campaign for the Red Cross.
My 2¢: Simplicity is not about less effort. Simplicity
How to make a cover shot
Image via Blackthorn Cider
My 2¢:
In marketing, the distance between a press of the shutter button and a cover shot has never been greater.
It’s easy to forget that.
How to get people talking with a videologue
What’s a videologue?
The form of communication via short video = videologue.
Why should you consider it? When it comes to explaining what
Why the eyes have it
My 2¢:
In advertising, improving people’s ability to remember and recall information is one of your goals.
People’s ability to remember and recall information soars