This just in: the future is inventible!
“When the book is finally written on how Research In Motion Ltd. (RIM) found itself in this mess, it will be a story of miscalculation and
Archive | Stories about life & business
Can a great offer be summed up into a single sentence?
Shortly after I published the post titled When do you add marketing?, I received an email from a reader in
When do you add marketing?
Explaining why a product or service doesn’t get any (or very little) traction in the market place in a straightforward fashion is not easy. Nonetheless, marketing often heads the list of the usual suspects which are supposed to explain why a product/service failed in the marketplace: “Come to think of it, our marketing was kinda flat yada, yada, yada…”
This is sad.
Especially considering that often “a pinch of marketing” is the last ingredient added to the dish, right? And even then very sparingly—just a pinch.
When does a job feel meaningful?
You.
You’re interested in fulfilment and suggestions about how to lead a better life, right? If that’s the case,
What’s the best asset a person could have?
When asked what is the best asset a person could have, Albert Lasker, the famous advertising genius, replied: “Humility in the presence of a good idea.”
My 2¢:
You are not alone out there
You.
I often provide one-off advice or referrals to people just like you without the expectation of receiving something in return. Why? Because helping people is its own reward.
For
What can Proctor and Gamble teach us about business
This is long so feel free to skip it.
Proctor and Gamble had a problem: it needed a new floor cleaner.
What can IKEA teach us about marketing
The famous Swedish furniture manufacturer IKEA has just come up with yet another nifty marketing innovation. The company calls
Got any sawdust for sale?
“When you make something, you always make something else.
You can’t make just one thing. Everything has a by-product.
Observant
Just wanted to give you all a heads up: I’ll be having an interview in the near future with best-selling author