Archive | Stories about life & business
What you can’t talk about
This is long so feel free to skip it.
Taste. You don’t hear that word much now.
And yet we still need the underlying concept, whatever we call it…
…If
A quick story about the technology of the soul
Have you ever met someone for the first time and immediately felt like you already knew them?
Usually, there’s an instant feeling of familiarity
Does Coke need to constantly hustle for your attention?
And the answer is: You bet. (The company has just unveiled six limited-edition cans to cheer on Team USA at the London Olympics this summer.) Why? In short:
a. Repetition
Ever heard of glanceability?
“Our story begins on a fresh, early June morning in Denmark.
A world-class entrepreneur
How to marry simplicity and innovation
Focus on simple behaviours.
For example, you really should have some kind of a training/continuing education budget.
Sooner or later, you’ll probably have
How do the best brands sell?
How do the best brands sell?
Through innovation and marketing.
My 2¢: For business building ideas that last, study the winners.
What would Steve Jobs do?
An attendee uses his Blackberry device in front of the Research In Motion booth at the 2012 International Consumer
Is your story big enough?
Does your vision need a bigger story?
Does your brand need a bigger story?
My 2¢:
You have a story that you keep telling yourself which helps you to get up in the morning.