The power of evoking interest, pleasure, or liking for someone or something.
A quality or feature of something or someone that evokes interest, liking, or desire.

Here’s a visual representation of the difference between traditional marketing activities and those based on the principle of attraction:

My 2¢:
What would you rather do?
I am not telling you what to do. I am telling you to decide. A subtle but an important difference.

I’d like you to take another look at the word attraction.
What do you see?
What I see is that the word action comprises more than half of the word attraction.