One of the most effective ways to boost your business is…

Writing a better copy for your ads/website/etc..
Why is copywriting one of the most essential ingredients of any marketing project?
Because your copy sits at the intersection where your business meets real people.

A quick reminder:
The dominant activity in today’s digitally powered world is reading. (Offline, online…what line?)

Copywriting is not a flashy tactic.
Copywriting is about articulating and sharing a purpose compellingly.
Copywriting is a commitment to engage with people in a manner that they will value, and yes, perhaps even enjoy.

Copywriting isn’t about writing.
Copywriting is about selling.
And sales make it possible for a business to exist. It’s easy to forget that.

Nov 19, 2012