What branding is and is not
Branding is about helping people remember why they should give a business the attention it deserves.
Branding is not something you can simply acquire
Archive | Stories about life & business
Who wants what you’ve got?
Emotion is the mother of action.
Human beings tend to move when their emotions are moved. And this is especially true for those born
Being “connected’ is no protection against being wrong
This is a somewhat embarrassing story, so I hesitated to tell you about it for a long time.
But, since I feel it contains a helpful idea, I am telling you now.
Do you?
Brands that people love don’t spend their advertising dollars training their customers to wait for a sale.
Do you?
What are your ads about?
The best ads are about the customer and how the product will change his/her life. What are your ads about?
Where does the wallet go?
Engage the imagination. Where the mind has repeatedly journeyed, the wallet will surely follow. :)
What’s more popular than social media?
Email is more popular than social media. It also provides the most direct and personal digital line of communication for turning leads into sales, which
Poorly designed in China
Car Magazine is one of my favourite magazines. (Britain’s oldest monthly motoring magazine.)
The magazine is renowned