Simplicity is not a trend in branding

The facts about your brand can almost be irrelevant if they are not presented in a way that’s attractive to the modern eye. Netflix® is a brand that gets it. For example, Netflix® understands that simplicity is not a trend in branding; simplicity is a necessity in branding.

My 2¢:
Bring down the complexity of what you do to the human scale.
May 15, 2014