Archive | Stories about life & business

Do you nurture your giant pumpkin seeds as best you can?

There are lots of interesting analogies about how to grow a business.
One of my all-time favourites comes from a farmer who grows gigantic, prize-winning pumpkins:

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Failure should be a teacher, not an undertaker.

iPod, iPhone, iPad… gifts Steve Jobs gave the world after he was labeled a failure.

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What’s so great about being typical?

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Most people are more likely to react to things than be proactive, even if the proactive behavior will lead to better results. So, please refresh continue reading

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Quick reminder: we live in the Experience Economy.

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Image via worldcarfans.com

BMW will sell the recently introduced  continue reading

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A simple tweak to your website to increase WOM

Add video content to your website. People love video — and you should, too. People tend to stay longer on sites with videos, and are more likely to return.

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The Holy Grail

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When properly executed, minimum-elements ads are the most irresistible and emotionally satisfying experience modern advertising has to offer.

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What are you sneezing about?

From time to time, first-time readers will ask about the origin of the name sneezr.’ Here’s the short answer: Sneezing is usually a vivid continue reading

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What kind of marketing is the most effective?

Have you ever asked yourself the above question?

I did. In fact, many years ago I spent countless hours trying to figure it out.

The answer turned out continue reading

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Jerry Seinfeld’s secret.

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A. He crafts great stories people can step into.
B. He seems to prefer long-term thinking to flavor-of-the-month continue reading

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Simpler = easier to market.

The simpler the better.
Think Facebook. One of Mark Zuckerberg’s most genius moves? Nudging the idea into the heads of hundreds of millions continue reading

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