Dear fellow lover of progress …

Why do some brands persevere while others don’t? Consider the recent example of Blockbuster. It held a good position in its industry before its demise. But it was also ‘done’ growing, no?

The key to an enduring brand is ongoing innovation coupled with a vision for the future. Only brands willing to fully embrace ongoing innovation have a chance to achieve new levels of growth and extend their horizons.

Posted on