How do Google ads & Facebook Ads compare?
My 2¢:
Google ads are better for immediate sales events.
Facebook ads are better for brand awareness and lead generation.
Archive | Stories about life & business
Are you trying to boil the ocean?
It’s often those who narrow their focus right off the bat – way more than an average person would want to — that end up being the brands that people
Dear fellow lover of progress …
Why do some brands persevere while others don’t? Consider the recent example of Blockbuster. It held a good position in its industry
Save time, nudge with rhyme.
Thinking is hard work. Our brains don’t like to work hard, so things that are easier to process are preferred. What’s this got to
The Apple of Your I.
First, you convinced your friends to try a Mac. Then, you convinced them to get an iPhone. Then, if you’re a really good friend, you convinced
Stop storytelling like it’s 1999.
Will people engage with your product/service in 2015 if they aren’t excited by it visually? If you had to use a version of Google that looked like this today, would you?
Jan
Malcolm’s “secret weapon,” episode II
A few years ago, I wrote a story about Malcolm’s “secret weapon.” You can read it here.
Are you trying to boil the ocean?
It’s often those who narrow their focus right off the bat – way more than an average person would want to — that end up being the brands that
Is this the best you can do?
Are the experts you’re working with experts on this world, or an earlier version of the world?
Jan 3, 2015