What can our grandmas teach you about business
The best products, services, websites, you-name-it create little or no friction for their end users. Twitter is not one of those products/services/websites. Facebook is.
Archive | Stories about life & business
How to make a $900,000 shot
If you don’t have time to watch the video that explains how one photo has, to-date, earned its makers $900,000, here’s the whole story in
The most important job of an advertisement.
I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others. Case in point:
“The
Do your ads look like park benches?
Why are park benches usually painted green? Because the colour (green) blends in with surroundings.
Do you want your ads to blend in with their surroundings?
The real Apple Store.
My 2¢: Almost everything can be made interesting. You just need to present it properly.
In my experience, one of the biggest challenges entrepreneurs
Ads that change lives
To reduce cigarette-butt litter on the streets of London, one charity hired an ad agency to help them put a dent in the problem. The solution: motivate
When was the last time you focused on improving your email skills?
Your email inbox, virtually all of your new business opportunities are born and live there, no? Whether it’s a new client, referral work, or past clients, most of them will approach
Is marketing what your office manager does best?
There was an interesting story in the Globe and Mail’s business section three weeks ago (or so) about a failed, golf course-themed, real estate community
Keep going.
Seth Godin knows something about success. Among other things, he’s produced some good books. He’s also produced the above, but you
The difference between the master & the talented student
The fundamental difference between the true master and the talented student usually occurs at a much more basic level of (insert name of calling) than