The most important job of an advertisement.

I spread stories of my fellow storytellers simply because I’m in awe of their art and the only way I can repay them is to share their art with others. Case in point:

“The most important  job of an advertisement is to centre all the attention on the merchandise and none on the technique of presenting it.” – Roy Sarles Dustin, in his 1929 book This Advertising Business

Sep 19, 2015