Ads that change lives

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To reduce cigarette-butt litter on the streets of London, one charity hired an ad agency to help them put a dent in the problem. The solution: motivate smokers to dispose their cigarette butts in an interactive, fun, and smart fashion. :)

My 2¢: When done right, ads don’t just inform us — they involve and change us. 
Sep 06, 2015

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