How ideas contaminate material things
A reader from New Zealand contacted me today to ask if I’d be willing to share a quick story from Ernest Dichter’s
What can Dr. Brendan teach us about business
It’s true, sometimes, people simply won’t budge.
Even if what you’re offering is substantially better than the competition.
For
What can BIC teach us about marketing
Image from the BIC’s new “A lotta you in every stroke” campaign
How do you encourage kids to use a pen nowadays?
By appealing to their emotions.
What can rational irrationality teach us about marketing
Many people still buy merchandise on the basis of its weight. Have you ever observed a man select a lighter, a mechanical tool, a shaver or similar
Are Nike shoes really the best running shoes?
People from the old style of business thinking would probably ask that question.
While there’s no doubt that Nike shoes are competitive, what most people really
Why is it important to deliver unexpected but relevant?
Why should you show your target audience that your fishing line is super strong in a novel way?
Because word of mouth is generated by surprise and delight.
Why even famous companies fizzle out
Image via Lukreszja
As the image above suggests, since Facebook is so “addictive”—how can anyone resist it?
I
How to spot a good product idea
My 2¢:
Usually, it either plays to your memory or plays to your hope.
Case in point: The Personal Library Kit by KNOCK KNOCK.
How do the best brands sell?
Through innovation and marketing.
A quick reminder: Peter Drucker gave birth to an incredibly empowering