It’s easy to forget…
Just because something is legible doesn’t mean it communicates.
—David Carson
The above is one of my favourite observations by the American
What can Red Bull teach us about business
Rationality is a fetish of the twentieth century; we are not allowed by our culture to admit true irrationality as an explanation of our behaviour.
That which unites us
We humans have a common emotional lexicon guiding us through life.
That’s my favourite gem from the Charles Darwin’s book In
The Art & Craft of Perseverance
A few days ago, the best-selling author James Lee Burke said something in an interview that caught my attention. Here’s a little taste:
JLB:
We are what we imagine ourselves to be
Artwork: Rachel Perry Welty, Lost in My Life (price tags), 2009, pigment print
What can Sting teach us about marketing
Sting is an English singer-songwriter.
Prior to starting his solo career, he was the principal songwriter, lead singer and bassist of The Police.
I enjoyed Sting’s music
You the Maasai warrior?
Kenya’s Maasai tribe has become an icon of a people whose traditions, beliefs and routines have changed little since the dawn of our history.
Why copywriting matters
One of my passions is copywriting. (Offline, online… what line?)
Why is copywriting one of the most essential ingredients of any marketing project?
Because
Keep it simple but make us believe it
There’s something very pleasing about simple things.
Case in point: Toast Bird Feeder by Wudewerx.
My 2¢: Simplicity is not about less effort. Simplicity is all