What can the Amish barn-raising teach us about big ideas
Teamwork might work in building an Amish barn, but it can’t create a Big Idea.
The accepted system for the creation
One good lead on great ideas
The greatest ideas are the simplest.
— William Golding, Lord of the Flies
Case in point: The latest campaign for the Red Cross.
My 2¢: Simplicity is not about less effort. Simplicity
How to make a cover shot
Image via Blackthorn Cider
My 2¢:
In marketing, the distance between a press of the shutter button and a cover shot has never been greater.
It’s easy to forget that.
How to get people talking with a videologue
What’s a videologue?
The form of communication via short video = videologue.
Why should you consider it? When it comes to explaining what
Why the eyes have it
My 2¢:
In advertising, improving people’s ability to remember and recall information is one of your goals.
People’s ability to remember and recall information soars
A simple idea that shines
Check out this remarkable painting made with coffee cup stains by the Malaysian artist Hong Yi.
My 2¢: Simplicity is not about less effort. Simplicity
An entire ad campaign summed-up in a single sentence?
Case in point: the new advertising campaign for AutoTrader.ca.
Simple yet delightful, no?
The whole campaign could be summed-up in just one sentence:
It’s
Thank you
Image via dianyla
“Thank you,” is what I said to a reader from Ohio whose email suggested that some of the insights I share here are
Word of Mouth Marketing 101: Awesomize your ads
Case in point: Dollar Shave Club.
My 2¢:
In life and in business you often don’t need more genius. You need less resistance.
Humour and surprise melt resistance. It’s
Were you raised to be Ordinary?
Shortly after I published my post titled What is now proved was once only imagined, I received an email