Write in 3D, not 2D.
Whenever possible, write in 3D, not 2D.
Say you need to write a single paragraph underneath an image of the new Allbirds
Keep on being playful in 2020.
Ever wonder why the concept of play is almost universally both more evolved and more beloved than the concept of seriousness?
It’s simple: While seriousness seeks to exclude
One thing most folks want to see more of on the internet.
The sense that a real person sat down and wrote something useful is one thing most folks want to see more of on the internet.
(And by ‘on the internet,’ I mean text messages,
Can a sip of ice-cold Coke make you a better biz person?
“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching
How do you write website copy that folks might enjoy?
Here are two quick suggestions: a. It should sound like something you wouldn’t feel foolish saying out loud; b. It should sound like talking,
There is a lot of doing and not a whole lot of being.
Be.
Here.
Now.
Especially for the folks you care about.
“Huh. But what does that look like in my day-to-day life?”
It’s any moment that says to the folks you care
The worst time to choose your words..
.. is in the moment you are saying them.
(By ‘saying them,’ I also mean the times when you’re writing an email, text, FB message, etc.)
How much power do words
You can play music, but you can’t make everyone dance.
Imagine you’re throwing a party. Maybe the party is for someone dear who just graduated, maybe you just closed a big deal, maybe you just bought a new home, or maybe it’s
Why are some explanations more powerful than others?
“How many of you live paycheck to paycheck?”
The entire conference room at the Consumer Healthcare Product Association convention, a few years back, got a little quieter
Do you have a bonus commute route?
We’re never quite where we actually are.
(Are you nodding right now?)
It’s sad that we’re never quite where we are, in large part because our mind loves having a
1984.
Dracula.
There’s something gripping about famous one-word book titles.
A story about the Mona Lisa of Chairs
Can a simple chair like the one shown in the first image of this story be built without tools?
Even if you are a skilled carpenter, the answer is ‘no.’
Back to the chair:
Hardest Sell: Convincing Folks To Know You When You Give Them No Story.
Facebook connects the world.
Twitter is the pulse of the internet.
Shopify ___________. Can you fill in the blank?
Some folks feel that Shopify is a multilevel marketing company.