Why IKEA’s Australian Recruitment Campaign is Brilliant

Image via http://bit.ly/vHiEo7

What’s the secret behind IKEA’s business success?
In a word: simplicity. Case in point: IKEA’s not-so-distant recruitment campaign in Australia. The essence of the IKEA brand was summarized into a single image by Canary Pete, a Belgian cartoonist living in Antwerp.

My 2¢:
You can’t spark word of mouth marketing without giving people reasons to talk about you.
Short on reasons? Make us laugh—laughter has an enormous power to spark word of mouth marketing.