The thing with hand-crafted products


You sense when there’s been care taken with a product. Even at a glance.

The thing with hand-crafted products, images, stories, you-name-it, is that they forever keep the maker’s mark on them. This is why when you’re in their presence, when you interact with them, you ultimately feel less alone.

Now, contrast that with a… say, a box of instant mashed potatoes. If you care to ask, almost everyone who tries instant mashed potatoes for the first time ends up feeling, dare we say it, a bit more depressed than they were before the meal. And the explanation for that is simple: Nobody really cooked those potatoes.

Mar 3, 2016