If customer experience is the new marketing, why does experience end in so many companies once someone becomes a customer?
In theory, ‘Relationship Marketing’ is the name for activities focused on developing and nurturing customer loyalty and long-term engagement. In practice, it means that you matter; your voice is recognized; you don’t have to spell your name; etc.
My 2¢: 1 > 0. Giving > Taking. Step up. Give more. Now.