Archive | Stories about life & business

A steady stream of ideas—how do you get yours?

Think about that for a minute—don’t we all need a steady stream of ideas?
Whether the goal is to promote a business, or find a gift for someone, we all need a steady continue reading

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What can a good question do for your business?

Case in point: Could we become No. 1 in South Korea without increasing the number of stores? (By Tesco.)

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What can a good question do for you?

I received an interesting question from a reader soon after my article about the book Moonwalking with Einstein: The Art and Science of Remembering continue reading

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A quick test: How strong is your working memory?

When a new thought or perception enters our head, it doesn’t immediately get stashed away in long-term memory. Rather it exists in a temporary continue reading

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What can Oscar Wilde teach us about advertising

Only an auctioneer can be enthusiastic about all forms of art.
Oscar Wilde

Does your advertising copy sound too excited?
Said differently, are you “sprinkling” continue reading

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If it’s not a hit, switch

As a favour to his friends, back in 1997, Derek Sivers founded CD Baby—once continue reading

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Can’t let that slide

In a recent episode of the TV show Men of a Certain Age titled Can’t continue reading

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Meet the world’s greatest chair: the Thonet No. 14

“It consists of six pieces of wood – two circles, two sticks and a couple of arches – held together by 10 screws and two nuts. continue reading

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How to be creative

Ask: What would people love?
The above question is just one of many stimulating ideas I found in Harry Beckwith’s book What clients love.

Case in point: USB wall socket.

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Thank you, decaf coffee…

“Thank you, decaf coffee, for giving me the same stained teeth and stink breath as regular coffee without any of the pesky wakefulness and mental clarity!”

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